If you read my first post, you’ll remember that I mentioned some very important practices that every business must use to be successful. Provide a quality product, good customer service, and most importantly…especially online is to retain your customers.
When I first started in Internet Marketing, I set up a static site with good content, and started driving traffic with articles, link exchanging, and posting in forums. It worked awesome getting a burst of traffic, and quickly I began to notice that my traffic was slipping away.
What about all that hard work I had put into those articles?! I couldn’t believe it was all vanishing before my eyes. I couldn’t continue the process, and continue using article marketing for traffic. After all, I wasn’t trying to get rich quick, I was attempting to set up a long term profitable website.
I quickly moved into link building to help offset my hard work. While these worked well for getting into the top ten on several keywords for my niche, and some decent traffic to my site. I still needed a way for my “base traffic” to not have to be a constant struggle.
As soon as I heard about email marketing I knew it was exactly what I was looking for, and it’s completely true what they say…the money is in the list.
I changed the whole layout of my website from a static site to a blog, and started giving away free reports for opt ins to my list. Right away I began noticing a difference, and it only took me about 3 or 4 months, and I had already reached 2,000 subscribers, and started noticing that when they were coming back to my site they were now purchasing from my site.
I still run that blog…it’s really simple. I just write a post every few days, re-write it and post to a few article directories, and then send an email to my list who want to know what I’m helping them with next.
It’s fun, it’s easy, and the best part is that it’s a long term growing site that will continue to grow in subscribers, content, and profit. None of this would have been as easy, or profitable without email marketing.
If you’re serious about internet marketing, you need to start building your list as soon as possible. It’s easy and effective in building long term success online.
