How many times have you gone to a Pr5 or 6, and thought…what they hell, this looks like crap! Do people enjoy a bland website with no boarders?!
Personally I hate those pages, I’d rather be on a page that looks nice, and is set up to be easily navigated by even the newest person. Just keep it simple!
But there’s still a ton of these sites out there, we’ve all seen em…probably got frustrated soon afterwards and left the page because we didn’t want to waste more of our time straining to find the one bit of info we went there for.
But what if you have a site, it’s getting traffic, and making a profit…obviously it’s good right? Wrong. Have you ever heard anyone who’s big into PPC talk about how important it is to have competing ads? Competition breeds success.
I recently changed one of my first websites that I set up, and the profit went from 25/mo clickbank and 10/mo adsense to 100/mo clickbank and 20/mo adsense. I knew it was going to convert better, but I wasn’t expecting 400% growth…pretty nice.
So what was the change that I made? What kind of site did I replace it with? Well for that you’ll have to buy my brand new all inclusive …nah I’m just kiddin. I set it up as a blog! I already had a decent list flowin, but I had left it stagnant with only a 6 week or so email promotion going for one product.
Now it’s a lot nicer to look at, easier to find your way around, and the content is set up so that I can write it all on one day, and let it automatically post throughout the month, and then have an email sent out to bring all my readers back again.
I can’t tell if it’s the site that’s converting new traffic, or my list that’s bringing them back for more. Personally I believe it’s the list that’s bringing people back to my site, and then they’re buying again. The kind of niche that it’s in is the kind where they buyers seem to think about their purchase before they make it, then when they come back, and they see me talking about it again…they want it.
Do you have any sites sitting around that you started a long time ago? If you gave them an all new look do you think they’d convert better? I bet they would.
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