I recently redesigned an affiliate page of mine to test with an adwords campaign, and the sales are up about 15%. The campaign has always turned a profit, but I noticed that almost all of the sales were coming from the very last text link on the page.
The people who were purchasing the product were the ones who were reading everything I had to say, and then reading everything on the sales page, and guess what, they wanted to read more, so they bought the product. I wanted to cater to their needs more than I was, so I redesigned the review page for them, with a more informative in-depth look at the product.
The results have been great.
Previously the site had 1 banner ad at the top, 2 on the right side, and four text links throughout the page. Now it has no banner on top, 1 on the right side, and 1 text link at the bottom. I provided more info ABOUT the product, subtracted some hype and now the page is converting better.
People know when all you want them to do is spend their money, and it shows a great deal when you’re setting up a review site if all you want them to do is click your ad, your other ad, that ad there, this affiliate link here, or some other affiliate link, then before they go you point them to an affiliate link. You know when you see these sites, and if you’re like me you close them right away, because you’re generally looking for information not another way to spend $37.
So cater to the needs of your buying market. Give them what they want, then mention the direction of compelling information, and watch them flock, read and buy.
