Internet Marketing with Vic

Take your Internet Marketing to the Next Level

Do Layouts Matter?

Written by Victor on October 18, 2008.

How many times have you gone to a Pr5 or 6, and thought…what they hell, this looks like crap!  Do people enjoy a bland website with no boarders?!

Personally I hate those pages, I’d rather be on a page that looks nice, and is set up to be easily navigated by even the newest person.  Just keep it simple!

But there’s still a ton of these sites out there, we’ve all seen em…probably got frustrated soon afterwards and left the page because we didn’t want to waste more of our time straining to find the one bit of info we went there for.

But what if you have a site, it’s getting traffic, and making a profit…obviously it’s good right?  Wrong.  Have you ever heard anyone who’s big into PPC talk about how important it is to have competing ads?  Competition breeds success.

I recently changed one of my first websites that I set up, and the profit went from 25/mo clickbank and 10/mo adsense to 100/mo clickbank and 20/mo adsense.  I knew it was going to convert better, but I wasn’t expecting 400% growth…pretty nice.

So what was the change that I made?  What kind of site did I replace it with?  Well for that you’ll have to buy my brand new all inclusive …nah I’m just kiddin.  I set it up as a blog!  I already had a decent list flowin, but I had left it stagnant with only a 6 week or so email promotion going for one product.

Now it’s a lot nicer to look at, easier to find your way around, and the content is set up so that I can write it all on one day, and let it automatically post throughout the month, and then have an email sent out to bring all my readers back again.

I can’t tell if it’s the site that’s converting new traffic, or my list that’s bringing them back for more.  Personally I believe it’s the list that’s bringing people back to my site, and then they’re buying again.  The kind of niche that it’s in is the kind where they buyers seem to think about their purchase before they make it, then when they come back, and they see me talking about it again…they want it.

Do you have any sites sitting around that you started a long time ago?  If you gave them an all new look do you think they’d convert better?  I bet they would.

Why Your Articles Fail

Written by Victor on October 18, 2008.

I started writing articles, and I still rewrite my posts that I put on my blog, and send off two or three articles pointing to that post…it’s a good/easy way to keep your articles/links flowing.  But if I want traffic, I don’t write an article.

Not because articles don’t work, because they do, but because they’re posted, and generally get some traffic from google, and while that’s great, there’s another site that gets twice as much traffic as google…the content is easier to create, and most importantly there’s more traffic for the amount of time you’ll spend working on it.

It’s utube.  If you haven’t been posting videos on utube, you need to start now.  It’s as easy as getting Camtasia for free, and letting the video roll.  Depending on your niche of course, you can make how to, instruction, funny, remarkable, confrontational, or anything that will get a rise out of people.

I recently saw a video on utube that had over 125,000 views in a just a few months, and he was simply promoting his product for a travel website!

One of the most important parts about internet marketing is to be on the forefront of technology, and leveraging traffic to your site.  Are you marketing to the right audience?

How to Retain Customers Online

Written by Victor on October 16, 2008.

If you read my first post, you’ll remember that I mentioned some very important practices that every business must use to be successful.  Provide a quality product, good customer service, and most importantly…especially online is to retain your customers.

When I first started in Internet Marketing, I set up a static site with good content, and started driving traffic with articles, link exchanging, and posting in forums.  It worked awesome getting a burst of traffic, and quickly I began to notice that my traffic was slipping away.

What about all that hard work I had put into those articles?!  I couldn’t believe it was all vanishing before my eyes.  I couldn’t continue the process, and continue using article marketing for traffic.  After all, I wasn’t trying to get rich quick, I was attempting to set up a long term profitable website.

I quickly moved into link building to help offset my hard work.  While these worked well for getting into the top ten on several keywords for my niche, and some decent traffic to my site.  I still needed a way for my “base traffic” to not have to be a constant struggle.

As soon as I heard about email marketing I knew it was exactly what I was looking for, and it’s completely true what they say…the money is in the list.

I changed the whole layout of my website from a static site to a blog, and started giving away free reports for opt ins to my list.  Right away I began noticing a difference, and it only took me about 3 or 4 months, and I had already reached 2,000 subscribers, and started noticing that when they were coming back to my site they were now purchasing from my site.

I still run that blog…it’s really simple.  I just write a post every few days, re-write it and post to a few article directories, and then send an email to my list who want to know what I’m helping them with next.

It’s fun, it’s easy, and the best part is that it’s a long term growing site that will continue to grow in subscribers, content, and profit.  None of this would have been as easy, or profitable without email marketing.

If you’re serious about internet marketing, you need to start building your list as soon as possible.  It’s easy and effective in building long term success online.

How I see it

Written by Victor on October 15, 2008.

Are you running a website?  Are you getting rich quick or quitting?  I’m not really doing either.  Sorry, but I’m not interested in get rich quick bs, and I’m horrible at just about everything HTML related.  But thankfully I have the help of people that I can count on.

So what am I doing you ask?  I’m running a business.  And as a small business owner I chose a market where I have extremely low over head, unlimited income potential, and tremendous room for growth.  I haven’t been in this business for very long…just a few months.  But so far I’ve had quite a bit of success with several avenues.  So much that it was recommended that I start this blog to help other people with their online business.

I’ve always had a knack for business, and in high school I was even the Treasurer for the Business Club… fun stuff.  My point is, it’s just something that I really enjoy and I’m good at.

To understand how to be successful on the internet you have to understand what it takes to create a successful business offline.  If you’re wanting to get rich quick, ask yourself how long it would take offline for you to get your business to a profitable “financial freedom” level.  1…2…or maybe even 3 years?  3 years is the average for a new business.

There are SEVERAL businesses that you can start that have a low overhead and can make profit much sooner… Websites are one of those incredible oppurtunities for any entreprenuer.  You can start part time, and with less than $20 have a website up and running.  Heck you can even turn a profit without a website, and re-invest that back into your business!

But just like any business you’ll need the right tools, marketing, and a lot of hard work to get it all going.  Provide a great service, treat your customers the way you’d want to be treated and you’ll have a successful business.

Keep it simple, be patient and over time your customer base will grow, and so will your profits and financial freedom.  Obviously there’s a lot more to Internet Marketing, but keeping it simple and being patient work.  You won’t need to re-create the internet to be successful.

I keep it simple, and honest.  It can be long hours, hard work, and sometimes when you’re starting out it may seem like you’re getting no where.  But you will, and it’s my goal to help you along the way.  I look forward to your comments, and the long term success of many of my readers here.